CSR cartoons

Ethical policy cartoon

Feeling bored and uninspired this morning, I decided to do an 'image' Google search on Corporate Social Responsibility. In addition to the obvious images like a green earth, flowers and bees, and flow charts with CSR strategies, the first search result page showed links to two Corporate Social Responsibility cartoons. Ethical policy The first cartoon focusses on the … [Read more...]

Chairman’s message CSR reports Australian Banks

NAB

It’s amazing these days what you can find on the web. Today I discovered Tagxedo (www.tagxedo.com) which you can use to create visuals with words. It's really easy. As an example, I copied and pasted the text of the Chairman’s message of the CSR report of ANZ Bank. This is the result: Charles Goode, Chairman (ANZ Corporate Responsibility Review 2009) To compare, I … [Read more...]

Cause marketing in Australia

Example of cause marketing campaign

A few weeks ago, I read an article about the impact of cause marketing on marketing budgets. The product manager of a well known lady sanitary product - I believe it was Always - mentioned that she spends most of her marketing budget on cause marketing related campaigns. That's very impressive. A lot of research has been done and all studies seem to confirm that cause … [Read more...]

The use of data graphics in CSR reports

NAB Greenhouse emissions

To learn more about graphs, I read ‘The Visual Display of Quantative Information', a book written by Edward Tufte, an American statistical professor who calls useless charts, ‘chart junk’. The title of his book ‘The Visual Display of Quantative Information’ does not sound very appealing. the book however, contains beautiful illustrations and is clearly written by someone … [Read more...]

The 2010 Vodafone sustainability report

In CSR (corporate social responsibility) reporting, there is no generic checklist a business can follow for writing a good CSR report. Depending on the industry, the size of the company and the country it operates in, each CSR report will have different focus areas. There are however ideas you can pick from published CSR reports. In this post I will look at the 2009 CSR report … [Read more...]