Water use in developing countries

Today is Blog Action day 2010 organised by water.org to raise the awareness of the water crisis in developing countries. Writing a blog about water issues is not the solution but it will help to make us think about the hugh discrepancies between the wealthy countries and the developing world. While we take our water consumption for granted, we often forget that something as … [Read more...]

Chairman’s message CSR reports Australian Banks


It’s amazing these days what you can find on the web. Today I discovered Tagxedo (www.tagxedo.com) which you can use to create visuals with words. It's really easy. As an example, I copied and pasted the text of the Chairman’s message of the CSR report of ANZ Bank. This is the result: Charles Goode, Chairman (ANZ Corporate Responsibility Review 2009) To compare, I … [Read more...]

Cause marketing in Australia

Example of cause marketing campaign

A few weeks ago, I read an article about the impact of cause marketing on marketing budgets. The product manager of a well known lady sanitary product - I believe it was Always - mentioned that she spends most of her marketing budget on cause marketing related campaigns. That's very impressive. A lot of research has been done and all studies seem to confirm that cause … [Read more...]

BHP Billiton and corporate support for indigenous communities

Today BHP Billiton published a one page advertisement on page seven of morning newspaper The Sydney Morning Herald (and probably in more newspapers) to fight the proposed tax reform by the Australian government. In the advertisement, the mining company explains to the public why applying the new tax scheme will hurt Australia. Interestingly, an advertisment on page 14 of the … [Read more...]